Zeljko Mitrovic

Economy

06.May 2026. IN THE

New economy: Željko Mitrović's television increased its profit by 245 percent

Last year, Pink Television made a profit of almost 5,5 million euros, with a growth of 245 percent compared to the previous year. At the same time, the financial reports also show large allocations for salaries, loans and the development of new projects

TV maniac

29.April 2026. Dragan Ilic

Hydra Zex

Pink's audience and Empire get right to the point where viewers know what Stania's ass looks like or who's having sex or beating Anelle or Maya.

Zeks's television empire

09.April 2026. NM

Between the dispute with BH Telekom and expansion: Pink bought Sarajevo's TV Alfa

The owner of Pink, Željko Mitrović, confirmed the purchase of Sarajevo television Alfa and announced further expansion in the media market of BiH.

Pink

16.January 2026 VK

Expanding the empire of St. Jacques: What's sprouting next to the Pink building?

Although the closure of the Odeon Theater and the dismissal hinted at a crisis in the empire of Željko Mitrović, there are plans to expand it. Multimillion-dollar loans were also taken out

TV maniac

28.August 2025 Dragan Ilic

The dark side of the force

I guess the existing weapons are not enough, neither the army, nor the police, nor the paramilitaries, nor the police, but the solution is coming from Pink. Željko Mitrović is trying to solve the problem in his own way, because if someone annoys him now, he will disintegrate him with a laser, sorry, a photon beam

Protest

10.August 2025 TS

Citizens in front of Vučić's residence: "Oscar, call the elections"

During the night protest walk in Dedinje, citizens and students visited the residence of the President of Serbia, the palace of Željko Mitrović and the villa where Ana Brnabić lives. "Your people will not disappear from the streets until the students clean you up in the elections. Call the elections so that Serbia can tell you what it really thinks about you," the protesters told Vučić.

Film and politics

06.August 2025 Sonja Ciric

Why are films by Željko Mitrović dominating the Festival in Vrnjačka banja

Who is actually politicizing the Screenplay Festival in Vrnjačka Banja and did the Serbian Progressive Party create the festival for itself and its culture

Vrnjačka spa

04.August 2025 Sonja Ciric

Marko Jovicic: Shouldn't we have held a screenplay festival?

Željko Mitrović is the producer of six of the nine films of the Main Program of the Screenplay Festival in Vrnjačka banja. The public didn't like it. Festival producer Marko Jovičić says he had no other option

The anniversary of the tragedy

18.July 2025 Novak Markovic

Twelve years without justice: Memory of Andrea Bojanić, without memorial blockade

Andrea Bojanić died on this day 12 years ago when Aleksandar Mitrović, the son of the owner of TV Pink, Željko Mitrović, ran into her with a car. The assembly of citizens of Konjarnik announced a memorial blockade this morning, but it was canceled at the request of Andrea's mother

Tabloids

15.July 2025 MLJ

Morske nemani DJ Žeksa: Fearless against blockaders

The owner of Pink, Željko Mitrović, illustrated how he leads his fight against the blockaders-terrorists who want to invade Serbia

Citizens' plenums

26.march 2025 KS

Civic plenum in Valjevo: Pink and Informer are not welcome

The first civil plenum was held in Valjevo, and the entry bans on Dragan J. Vučićević and Željko Mitrović, as well as the media collectives Informer and Pink, were voted into the city.

"Money in hands"

20.march 2025 Ma. J.

Jacques to the rector and professors: A gang that delivers students for money

The owner of Pink, Željko Mitrović, made another in a series of covers of EKV songs, this time dedicated to Rector Đokić and other professors. Mitrović calls them "Alibaba and its bandits"

Politics in Serbia

12.February 2025. KS

The legacy of Slobodan Milošević: Everything is similar, only he and the wars are gone

Exactly 23 years have passed since the trial of the former president of Serbia and the Federal Republic of Yugoslavia (FRY), Slobodan Milosevic, began before the International Court for War Crimes in The Hague. Which of his people today occupy important state positions

Go change

23.December 2024 B. B.

The court ordered the arrest of Željko Mitrović

Željko Mitrović postponed searches nine times at the hearing on Savo Manojlović's private lawsuit by submitting medical reports and justifications

Misuse of technology

02.November 2024 Bojan Bednar

Deepfakes: The Pernicious Impact on Media Credibility

Once the barrier is broken, there is no reason for anyone to shy away from abusing the technology. People will prefer to believe news that confirms their existing opinions and attitudes, Mila Bajić, chief researcher of the SHARE Foundation, told Vreme.

Abuse of artificial intelligence

17.October 2024 B. B.

Kusturica sued Željko Mitrović: He is seeking a ban on broadcasting the fake video shown on Pink

Director Emir Kusturica requests that the owner of Pink Željko Mitrović be prohibited from broadcasting a video created by artificial intelligence, in which Kusturica's image and voice are used. Mitrović has previously used artificial intelligence to construct the statements of those who are not to his liking - Dragan Đilas and Marinika Tepić.

TV maniac

25.September 2024 Dragan Ilic

Hunger Games

How to explain the unreal dichotomy in which the rosy gala party where Mitrović pours champagne like the Great Gatsby in the era of economic depression while politicians pose with the cheapest belch or two eggs without a guinea pig. It is particularly interesting to me that in the media we have reduced politics literally to food as a metaphor for survival. The gala/social concept instead continuously tries to convince us of several irrational assumptions

Serbian reality

20.September 2024 TS

"Temple of St. Jacques" opened: Music, police security and royal risotto

The Mitrović palace was opened with a "Great Gatsby" party - or, as Željko Mitrović himself calls it, the "temple of St. Žeks". Spectacular entertainment was provided to selected guests, a special risotto was served that was eaten by the British royal family, and this entire private event was secured by members of the Ministry of Internal Affairs of Serbia.

TV maniac

11.September 2024 Dragan Ilic

Thirty pink years

Sex, glamour, sensationalism and unlimited space for political propaganda enabled Mitrović to create a huge media conglomerate and become the most influential commercial media in the Balkans

TV maniac

29.May 2024. Dragan Ilic

Diabola

For years, Željko Mitrović has been trying to become part of the extremely privileged club of arms dealers. The profit is huge, the goods are sold even before we have time to produce them. In such circumstances, Mitrović and the PRDC do not need to invent flying cars, but desperately want to get into a group photo with Vučić, especially at military exercises

After the controversial recording

28.May 2024. IM / Today

Željko Mitrović insulted and cursed his critics on TV Pink

"The hunt for me has been going on for 30 years. It is the embodiment of a part of the opposition spectrum and certain media," said Mitrović

Threat to security

27.May 2024. SZ/TS/N1

Radić called for the arrest of Mitrović after the video in which he fires a mortar mine

Željko Mitrović, the owner of TV Pink, published a video in which he can be seen firing a mortar mine from a bow, which then explodes. Military analyst Aleksandar Radić says that it is a "very dangerous exhibition the likes of which the world has never seen", that the authorities must immediately arrest Mitrović, and that what he is doing is absolutely forbidden.

Copyright

05.May 2024. NR

Željko Mitrović "covers" the songs of EKV: Trying to launder the biography

Milan Mladenović's endowment is preparing a lawsuit against the owner of TV Pink because it "covers" the songs of the cult Ekaterina Velika without authorization. They say he wanted to buy the rights, but they don't think to allow it

Comment

14.January 2024 Nemanja Rujevic

A woman who is not ashamed of anything and her moral teacher

Željko Mitrović allegedly fined Jovana Jeremic with half her salary, which is not a small amount for this high cost. And he also gave her a lesson in media ethics. Jovana Jeremić is a consumable, and Mitrović is a symbol of everything that happens to us

Serbia against violence

08.September 2023 MJ

The media route "Serbia against violence" while the reality show "Elita" is regularly broadcast on TV Pink

The "media route" was chosen because one of the demands of the protest - the abolition of reality shows - is again current on Pink television. Citizens shouted "Resignation, then imprisonment" on the overpass not far from the Gazela Bridge.

TV maniac

06.September 2023 Dragan Ilic

Elite or Cooperative

Mitrović prepares television presenters who will be robotized, while the politicians created by Vučić turn on and off like robots. In political terminology, this is called party shuffling and the affirmation of new cadres. Occasionally, the hosts on Pink are grotesquely reinvented, just as you might watch the political elite rebrand and style themselves

Željko Mitrović against Dragan Đilas

26.August 2023 Jovana Gligorijevic

In the new issue: Intelligence is artificial, hatred is natural

No matter how hard he tries to present himself as a great innovator and inventor, Željko Mitrović applies the same principle in the use of new technologies as in the creation of content for TV Pink: he is only an obscenity of the uninformed, media and digitally illiterate, whose ignorance he abuses for personal gain.