On a blessed Sunday morning, tabloid portals reported as breaking news that Jovana Jeremić was eating ajvar and bread in Pinka studio. If you don't believe me and you really have to check - google it.
And that was the day after the boss and moral vertical Željko Mitrović gave her a lecture on media ethics in the same studio. In the live program, Mitrović allegedly punished Jovana Jeremić by deducting half of her salary because she broadcast in the morning program before the elections private explicit recording of Đorđe Miketić.
Mitrović reprimanded the rebellious presenter, but, well, that's not done, he admittedly praised that the sexual organs were blurred in the video, but that's not enough to satisfy a man of Mitrović's standards.
As the boss is strict, but fair, Jeremić repentantly accepted the terrible fate. Because, for example, if the reader earns 500 euros, half his salary is not much for him, a paltry 250 euros.
But think how Jovani Jeremić is! The sums received by the regime's media strikers are much higher, so the punishment is also higher!
What is in price today?
The quality of that woman lies in the fact that she is not ashamed of anything - and that quality is paid a lot today.
Sometimes she is Marilyn Monroe, sometimes she is a nun with a candle, she screams and plucks a little, she confesses a little through tears, she knows how to shout to the employees that they must come to work when they are sick, and she knows how to interview the president so gracefully.
Jovana Jeremić has managed what no one else has, to be talked about as the biggest clown in the murky media landscape. With pity or with anger because she made a business model out of fooling around.
The play with the deduction of half the salary was of course arranged and directed, the acting was bad, but it will remain recorded that Mitrović gave someone a moral lesson.
Of course, Miketić's recording was released with Mitrović's approval. It served its purpose, so why not make another spectacle out of that episode?
She will be delighted.
Jovana Jeremić herself is a product of turbo-capitalism in the Serbian way, where the boundaries between entertainment, news and propaganda are lost, she is a walking spectacle that will be enjoyed by everyone - Mitrović, the audience, journalists, people unknown and known.
One day she will end up as a consumable in some reality show and once a year the gossip magazines will write about her in the column "where are they, what are they doing today".
Mitrović is a completely different caliber, he leads the empire and serves the empire, and he knows how to get back on his feet. So far, there has been no winter for such under any government. And that's all you need to know about the media, and the governing ethical standards.