Photo: Milovan Milenković
In its ninth decade of existence, the Belgrade Fair is facing serious challenges. Celebrating the 86th birthday, the management and employees are wondering if the days of the specialized exhibition EXPO 2027 for the central landmark of Belgrade are numbered.
"The Belgrade Fair is architecturally precious, at the time it was created it was a major European project, a confirmation of the strong cultural awareness at that time. Changing it, demolishing it is actually another desecration of the city", he notes.
The Belgrade Fair faces big challenges
The Belgrade Fair marked the 86th year since its foundation, and during that period it was and remains an indispensable place for the promotion and development of various aspects of society and a platform for the promotion of the economy, the company announced today.
From September 11, 1937 until its 86th birthday, the Belgrade Fair was embedded in the economic foundations of as many as seven countries and political systems, served more than 520.000 exhibitors from 180 countries, hosted 65 million visitors, organized around 3.500 fair events of various profiles and format, which on average attracted around twenty thousand people.
One of the most recognizable symbols of Belgrade and Serbia, it is a central gathering place for business people, exhibitors and visitors from different parts of the world with the responsibility of being the bearer of the fair industry in the region, it added.
The modern-day Belgrade Fair faces challenges that are increasingly becoming the heritage of civilization: digital transformation, which includes virtual and hybrid fair models, environmental sustainability, personalization of data about exhibitors and visitors, numerous new sectors experiencing rapid growth, globalization and internationalization of business, greater engagement visitors themselves.
EXPO 2027 requires a new gravitational landmark of the trade fair industry
The authority and importance of the specialized exhibition EXPO 2027, which Belgrade and Serbia are hosting, and at whose location, after the closing of its gates, will be the new gravitational landmark of the fair industry in this part of Europe, ask the Belgrade Fair to count down the time from this birthday, which it will not stop for a second, the announcement concludes.
ZS/FoNet
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