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A suitcase full of marketing

Sorry, Rambo

October 23, 2003, 13:57 PM Nadežda Milenkovic
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Know that it is even worse for us

Little Joca, the new addition to our family, is just learning to talk and, since his vocabulary is limited and his needs are constant and enormous, he manages with what he knows, so he says "give!" both when he asks and when he offers. I'm not worried that he won't master the "please-please-thank-you-next-time" convention exchange anytime soon, I'm worried about whether it will benefit him when he grows up. As things are now, it could happen that even this "give" is enough for him, so I wouldn't like Joca to be old-fashioned one day, like you are now.

In a futuristic film whose title, as usual, I failed to see (and all while avoiding long advertising blocks), Stallone, who was awakened from a thirty-year slumber, learns that there is a "Schwarzenegger Presidential Library" and is stunned to discover that the actor was the president of America . Since the film is not exactly the latest production, I wonder who inspired who here - did the screenwriters know about Arnie's political ambition, or did he, watching the same film, think that he might as well run for office?

The eternal dilemma: do "our people" like shund and that's why they produce it, or did "the people" learn to love shund because, bombarded with songs and videos, they believe that this music must be worth something and must be terribly popular when it is, for God's sake, it's always on TV. Radio Šabac, which used to be a local attraction and a global joke, has become a trend thanks to the now most watched television and several cafes in Germany that bring singers from their homeland at least once a week, so it has become profitable to produce singers, broadcast their videos on satellite, and then take them to the counter. If anything, "our people" still think that what is broadcast on television is modern (a way of thinking left over from the period of only one state program). But, what do I know about fashion - when I was shocked to see a girl in black nylon knee-highs (mesh) and a half-knee skirt (bumpy), I came across as stupid in society. Well, to this day it is still unclear to me why the tie has survived all these years as a serious and even mandatory part of the wardrobe when its only function is to possibly cover some greasy stain on the shirt - in everything else it just gets in the way, so men have to wear it time they hold or throw over their shoulders. Contrary to my opinion, in the promotional campaign, Croatia presented a tie ("tie", Tesla and two other things with a "t" that I forgot) as a domestic product that Croatia owed the world. In any case, I give them credit for the fact that, even without the media, they managed to place a local invention (I mean the necktie, not the Tesla) on the world market where, although completely unnecessary, it has survived to this day. Some other inventions weren't so lucky - did you know that the steam-powered car and the internal-combustion car began to be tested and perfected at the same time? Unfortunately, due to some disease (foot-and-mouth disease, foot-and-mouth disease, or something like that), watering holes across America were closed, so the water-powered car was left without pumps to refuel. If that had not happened, who knows what the world would look like today? Maybe the same, which is not a very comforting thought. Perhaps this "give it!" civilization would certainly come about, not because of oil, technology and production or because of movies and advertisements, but because of our utter laziness to stand up to nonsense. Sorry, Joco, if it's any consolation to you, know that it's even worse for us - we have to spend our old age in this world.

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