Photo: Scott A Garfitt/Invision/AP
Taylor Swift is a global sensation, but could the American pop singer extend her influence beyond the music sphere and become a decisive factor in the upcoming US elections? After publicly endorsing Kamala Harris, voter registration site received more than 400 new hits in 24 hours
The fact that the singer could significantly influence the voters sounds incredible. However, an army of fans Taylor Swift she waited for weeks to see if one of today's biggest world stars would "choose a side".
Rumors that she would perform at the Democratic National Convention with Beyoncé turned out to be false. Even when it is Donald tramp shared AI-generated images of Taylor Swift fans wearing his MAGA (Make America Great Again) T-shirts, there was no public announcement. Still, minutes after Kamala Harris and the former president left a debate in Philadelphia, Swift pledged her support for Democrats.
The singer is in a post on Instagram, where she poses with with your cat, wrote that she will vote for the presidential elections Kamal Harris and Tim Waltz, signing off with "Taylor Swift, Miss Childless Cat Owner" — a joke about comments made by Trump's VP nominee JD Vance, who so called high democratic officials.
On that occasion, Swift also shared a link that leads to the voter registration site vote.gov. A spokesman for the General Affairs Administration, which oversees the site, later said that 405.999 users visited vote.gov through a link posted by Taylor Swift within 24 hours of her post.
According to a spokesperson, the site was averaging about 30.000 visits a day during the week before Swift made her Instagram post.
Trump 'not a fan of Taylor Swift'
Ironically, Donald Trump had a direct role in inspiring Taylor Swift to publicly support Kamala Harris. The singer wrote that the fake AI images shared by Trump raised her fears about AI technology and the dangers of spreading misinformation. "It made me realize that I have to be very transparent about my real plans for this election as a voter." "The simplest way to fight misinformation is the truth," Swift said.
The Republican candidate was quick to dismiss her move, saying he was "not a Taylor Swift fan," while warning that the "very liberal" star would "probably pay a price in the marketplace" for her comments.
On the other hand, after the public support of Taylor Swift, the Kamala Harris campaign posted friendship bracelets inspired by the singer's Eras tour on its website. They sold out within 24 hours.
Three days after the singer's announcement, billboards featuring Kamala Harris and the words "We're in our Kamala Era!" appeared across New York's Times Square, alluding to the musical "eras" that Taylor Swift is known for and which gave her name. world tour. All of this shows that Democrats understand that the potential advantage that a loyal army of Taylor Swift fans could bring them would be huge.
Can Taylor Swift make a difference
Can the support of the 34-year-old singer really change the result of the election? Experts and analysis of recent research suggest that this is possible. When it comes to presidential elections, most analysts believe that celebrity endorsements tend to have little impact. In a 2022 poll, 45 percent of Americans said they disagreed with celebrities' political statements, while earlier this year 11 percent of Taylor Swift's fans said she "definitely shouldn't" publicly endorse any candidate, the Telegraph writes. .
However, once you reach a certain level of fame, there are exceptions. Oprah Winfrey brought Barack Obama about a million additional votes when she endorsed him in 2008. This year, the tip of the scales could be Taylor Swift, the most powerful woman in pop music. Especially considering that the presidential race has not been more uncertain in a long time.
Republicans are also listening to her
However, there are also arguments against this claim. Although the data shows that Taylor Swift's fans tend to lean Democratic, a significant minority of 23 percent sympathize with Republicans, and one in four supported Trump in the last election.
Also, registration is one thing, but actual voter turnout is quite another. Official US Census data shows a historic gap between registered voters and the actual number of people who vote. Although this gap is slowly decreasing, it is still present among younger people. In 2020, the gap was largest among those aged 18 to 24, at 7,8 percent, representing 2,2 million people. At the same time, according to a Morning Consult survey conducted earlier this year, only 51 percent of Taylor Swift fans between the ages of 18 and 34 said they would definitely participate in the November election.
She did not declare herself for years
For years, Taylor Swift has shied away from making any political statements, fearing that declaring her affiliation with any party could damage her career.
"Every record company tells you, 'Just don't get involved,'" she said later, citing the example of the Dixie Chicks, now known as "The Chicks," whose members faced backlash after they were released in 2003. criticized the then president George Bush.
Until 2018, Taylor Swift remained politically silent. That is, until she endorsed Democrats in her home state of Tennessee during the congressional elections. Two years later, she supported Biden's candidacy for president.
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