Later on pandemics people en masse wanted to make up for all that was missed concerts, so the demand for performances skyrocketed. With the demand, the ticket prices also increased. According to data reported by American media, the average ticket price for major world tours in SAD is about 134 dollars, while some ticket prices reached several hundred or even thousands of dollars.
However, in the last few weeks, the phenomenon of "blue dot fever" has been discussed. The term refers to digital maps of concert halls where blue dots indicate empty seats, i.e. unsold tickets.
Beldocs: Žiliette Binoš with the Belgrade audience
Not everyone can charge a ticket like Taylor Swift
The biggest stars can still command high ticket prices without fear of empty stadiums or arenas. However, this is not the case with artists who do not have such large and loyal fan bases.
The problem of "blue dot fever" in America first affects musicians who are famous enough to reserve large venues for their performance, but not large enough for the audience to fill the venue without thinking.
In the last few weeks, American media reports that a number of names have either canceled or postponed their US tours, including Post Malone and the Pussycat Dolls. Some cite health problems or work on new songs as the reason, and one of the few performers who openly said that the reason for the cancellation of his concert was poor ticket sales is Kiefer Sutherland.
On the other hand, Live Nation announced that by the end of April this year, more than 107 million tickets were sold for events in 2026, which is an increase of 11 percent, but also that the number of canceled concerts is still small compared to the total number of events.
It shows that the biggest and most popular acts who have large fan bases can sell out venues very quickly, even though the prices are Ticket high, but that this is not the case with other musicians.
Is the "blue spotted fever" affecting Belgrade?
There are no concert cancellations in Serbia for now due to low audience interest. On the contrary, as "Vreme" already wrote, this year big world names are coming to our country - Lenny Kravitz, Nick Cave, Deep Purple and other performers.
When looking at the schedule of announced performances, it seems that the Serbian audience will no longer have to travel to Vienna, Budapest or Zagreb to listen to the world's biggest musical names.
However, the arrival of big performers also means higher ticket prices for their performances, and according to the latest data from March of this year, media earnings in Serbia amounted to slightly more than 92 thousand dinars, so the question arises how much money the domestic audience has to spend for one evening of enjoying the performance of a big world star.
The cheapest ticket for Leni Kravic's performance costs 7.500 dinars, while the most expensive goes up to 27.000 dinars. For the Deep Purple concert, the audience has to spend between 4.900 dinars and 30.000 dinars, depending on the choice of seats in Belgrade Arena.
The world-famous performer Pitbull is also coming to Serbia this year, and he managed to sell advance tickets for his performance in the Belgrade Arena in just an hour. Tickets for his performance start at 12.650 dinars for the first floor, while VIP packages cost up to 400 euros.
That is why it cannot be said that Belgrade has been affected by the "blue dot fever", but if ticket prices continue to rise, sooner or later this trend will reach us as well.
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