
Interview: CEO of "Lidl Serbia" Dragan Čigoja
Consumers are the core of our business
"Aware that the prices of food products are perhaps the most important item in the household budget and of great importance for maintaining the standard of living of citizens, we decided to offer even more favorable prices for the regular assortment right before the holidays, in November and December, and thus show consumers that we are here for them in all market circumstances"